In 2009, getting seen through traditional marketing channels is a near impossibility, and even traditional "big budget" campaigns are not a guarantee of success. In Marketing Under the Radar, Daniel will identify difficulties in utilizing traditional marketing methods today, explore successful guerilla campaigns, and discuss approaches for viral and web media strategies.

   

Examine the fundamentals necessary to grow your service business with this informative and fun seminar. You will learn the key steps to selling conceptual products and services, including: how to set up the sale, how to identify the decision maker, how to sell (and how not to), and the five strategies for building your business.

   

Why is it so hard to capture or scan a color and print it so they look the same? How do we capture and preserve the original color and coax our monitors and printers to agree on what that color is (or was?) This session will walk you through the process of capturing a scene, determining what a color "is" and the steps to make it 'behave' and reproduce. Creating a reliable digital master PDF will be demonstrated and discussed.

   

The secret to your success is determined by your daily agenda. What is your MAIN EVENT?

   

Dr.Sinno is the founder of the Sinno Institute for Visual Communication. For over 16 years, Dr.Sinno has educated businesses, community members and students on the art of effective visual communication.

   

Color has been used to shape and describe our lives, our habits, our values, and our feelings. After participating in the True Colors assessment you can have a greater understanding of self and others that will allow you to acquire better communication skills in areas of your personal and professional life.

   

As the world of fonts continues to grow and evolve, it becomes even more of a consummate pleasure and a huge pain in the A (and that doesn't stand for alphabet!). Jill will share her astute observations about trends in font making, usage, style, technology (formats, unicode etc), legal issues (usage, licensing), as well as when handlettering is better than type and vice versa. Make the type you choose and use a more seamless and effective experience.

 

Out-of-the-box thinking is dedicated to building solutions that bring your design ideas to life!

     

Any attendees that would like to have an open forum with the current District Board and other member of AAF are welcome to come to this session for an open round table discussion. As the District Board can act as a voice for our clubs to AAF National we welcome your thoughts, concerns and feedback.